Done the work? Get it accepted
Just because you've delivered the work doesn't always mean the project is over. Freelance Project Director Charlotte Kelly shares her advice on having your work accepted by the client.
For this episode of Freelance Friendly, I spoke to Tash Menon of Mash, a global creative company that curates bespoke teams, specific to the brand and the brief, all without the overhead of staff.
Mash is one of those new-breed businesses which has a small core team, and has built its offering based upon a wide pool of trusted freelancers who they curate and attach to specific briefs for their clients - whilst investing in a significant way to building support and community for those people.
"A model that doesn't whitelabel freelancers, allows brands to have a team curated specifically for them, and access global big brand thinking at their fingertips - it seemed like common sense!"
Built upon the insight that increasing numbers of brilliantly talented individuals are stepping out of traditional working models, or hybrid working alongside their day-jobs, exploring additional projects to complement their passions and interests, and being able to tap into that independent workforce provides a powerful offering for clients.
"If we don't have exceptional freelancers coming to us, we don't have a business full stop"
Tash and I spoke about why being freelance first benefits both the freelancers and the clients, what it takes to create a supportive community, and the challenges of being a company founder.
You can listen to the full episode above, or learn more about Mash at https://thisismash.com/
1/ You can create a full service offering, with a small core team but accessing a wider pool of independent talent, leveraging freelancers and consultants to build your offering - with a "no walls" mindset.
2/ Agency employee churn can be 50% or higher, an engaged freelancer community like Mash has 3% churn - putting paid to the myth that freelancers don't stick around.
3/ Building an engaged freelancer community is more than just keeping a little black book of names and email addresses. Mash's two-sided thinking of "transactions" and "engagement", is a really smart way of ensuring both process and connection is delivered well.
4/ Working independently can come with gaps, working alone, lack of collaboration, lack of training and support - being part of a collective or community can add some of that connection back, and collectives who offer this are adding value to the freelancer experience. Being part of a collective can also help freelancers focus on their craft skills, rather than the rest of the offering, i.e. accounting, marketing, sales, etc.
5/ Don't whitelabel your freelancers - embrace the fluid talent you're building your teams from, it's one of the reasons freelancers will return to work with you again and again.
6/ Working with freelancers enables you to create a global workforce, tapping into local cultural insight and understanding.
Listen to more conversations with Freelance Friendly businesses on Spotify, or have a chat with us to find out how you can be Freelance Friendly, and work well with independents.
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